Keep tourists happy and they’ll spend more

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Keep tourists happy and they’ll spend more

The better your travel experience at a destination, the more likely you’ll end up emptying your pocket. Photo: AFP

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The better your travel experience at a destination, the more likely you’ll end up emptying your pocket. That’s the conclusion of a new JD Power report which makes a connection between travel experiences and tourist spending.

And the destination where visitors are particularly happy with their experience and carefree with their money, perhaps not surprisingly, is Las Vegas, the gaming capital of the United States.

For the 2016 Destination Experience Satisfaction Study, analysts measured overall visitor satisfaction to the top 50 US destinations based on six factors – activities, cost and fees, food and beverage, infrastructure, lodging and arrival.

Satisfaction rates were then measured against traveller spending.

Sin City earned the highest score on the index at 827, with tourists giving high marks for arrival conditions, lodging, infrastructure, cost and fees.

On average, analysts found that visitors spend US$1,169 (RM4,900) on a trip, or US$301 (RM1,260) a day.

buying spree

But when visitors are particularly smitten by their travel destination (an overall satisfaction score of 10 out of 10), spending was seen to rise 24% to US$1,446 (RM6,065) per trip.

The inverse was also true, with disappointed travellers less inspired to part with their money.

After Las Vegas, the highest-scoring cities include Austin, Texas; Orlando, Florida; New York; and Columbus, Ohio, the last one known more for being a college and football town than a traditional travel destination. – AFP Relaxnews

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